What is Transactional SMS?

Transactional SMS are those which are sent to End User when any transaction is made. Transactions can be of any nature like

1. Buying stuff from Online Site,

2. Taking out money from ATM.

From SMS industry perspective they are sold at a premium price because they are to be sent on immediate basis.

Where they are used?

They are generally used when One Time Passwords are to be sent, when any transaction confirmation are sent, when any Near Real Time Communication is required.

What is required from the Customer to provide service?

1. Customer need to provide the SMS Template wherein certain part of the SMS is fixed and other is variable e.g. “Dear XXX, Thank you for shopping xxx, your order number is xxx”. Here xxx is variable part.

2. Sender ID (6 alphabets only, e.g. ALERTS)

Which segment do we Target?

Usually those segment are targeted where immediate communication is essential

1. Any Online eCommerce Site (bookmyshow.com, flipkart, etc.)

2. Banks (Public, private, cooperative)

3. Stock Brokers (SEBI number mandatory)

4. Courier Organization (Bluedart, DTDC, etc.)

5. Hospital

What is Opt-in SMS?

Opt-in SMSs are those which are sent to End User when they have agreed in writing that they are willing to receive any communication from the organization. These SMSs can be on any nature

1. Birthday / Anniversary / New Year Wishes,

2. Promo offers from the organization to their Loyal Customers,

3. Transaction SMS can also be considered under this category

From SMS industry perspective they can be sold at a premium price because they sometimes require SMS to be sent on priority basis.

Where they are used?

They are generally used when Organization needs to run a Loyalty program, or send any greetings to their customers. They are majorly being used by Retail outlets to make their customers aware of the offer that are running in the store.

What is required from the Customer to provide service?

Organization need to provide

1. Written proof from the End User that they agree to receive Marketing Communication from that particular organization.

2. Sender ID (6 alphabets only, e.g. ALERTS)

Which segment do we Target?

Usually those segment are targeted where Organizations needs to create a Brand Recall and need to communicate with the customer on a regular basis.

1. All Retail (Clothing, Shoes, etc.)

2. All Food outlets (Pizza Hut, Dominos, Local Restaurant, etc.)

3. eCommerce Organization (Myntra, Jabong, etc.)

4. Organizations which run loyalty programs for Distributors (MDH Masale, Yamaha, etc.) )

5. Educational Institutes, Coaching Institute

6. Hospitals

What is Promotional SMS?

Promotional SMSs are those which are sent to End User when any promo offer is to be sent to any existing customer or for acquisition of new customers. They can either be on the Organizations’ Database or our Organization can do promotion on the behalf of that Organization. e.g.

1. Promo offers from the organization for acquisition of new customers

From SMS industry perspective they are sold at lower price than the transactional SMS.

Where they are used?

They are generally used when Organization needs acquire new customers.

What is required from the Customer to provide service?

Organization need to provide just the content of the SMS and the geographical area which needs to be targeted, rest our organization will manage the complete campaign.

Which segment do we Target?

1. All Retail Outlets (Clothing, Food, etc.)

2. eCommerce (online shopping sites)

What is OBD?

OBD is Out Bound Dialer i.e. Voice Message, which are sent to End User when any promo offer is to be sent to any existing customer or for acquisition of new customers.They can either be on the Organizations’ Database or our Organization can do promotion on the behalf of that Organization.

Where they are used?

They are generally used when Organization needs acquire new customers or they need to create the Brand Image. They can also be used to take feedback from the customers by getting inputs like Press 1 or Press 2 for specific options.

1. Promo offers from the organization for acquisition of new customers

2. Feedback from the customer

3. Verification of Orders for Cash on Delivery Customers

What is required from the Customer to provide service?

Organization need to provide the voice clip which needs to be sent as the Voice SMS and the geographical area which needs to be targeted, rest our organization will manage the complete campaign.

Which segment do we Target?

1. eCommerce (online shopping sites)

2. Real Estate

3. Promote and Candidate during Elections

What is IVR?

IVR is a system wherein any User can call to a particular Number and hear prerecorded voice. This is similar to a receptionist answering a phone and then diverting the call to the concerned person/department. IVR call also be said to be a Virtual Receptionist. In this system all the incoming calls are being recorded and their complete details such as Mobile Number, Call time, Call Duration, etc. are captured. Hence the Organization can never miss a Call ever.

Where they are used?

They are generally used when Organizations are small or medium sized and do not have the bandwidth to setup a Receptionist at their office. This can also be used by individuals running business and who want to look professional.

What is required from the Customer to provide service?

Organization need to provide the complete flow of the Call i.e. what an end user should listen first and after pressing any input where should the end user be diverted. The voice can also be configured according to the timings e.g. if the office hours are till 6:30p.m. and if any end user is calling after that, he/she will listen that ‘Our working timings are from 9 to 6:30, we will get back to you tomorrow’.

Which segment do we Target?

1. All Retail Outlets (Clothing, Food, etc.)

2. eCommerce (online shopping sites)

3. Travel Organizations (Cox and Kings, Dpauls, etc.)

4. Educational and Coaching Institutes

5. Hospitals, Path Labs (Dr. Lal Path Lab)

6. Real Estate

What is Virtual Number?

Virtual Numbers are 10digit Numbers which are similar to mobile numbers. They are used for receiving SMSs as well as Missed Call from any part or the country. Their best advantage is that sending SMS to these numbers is cheaper than sending SMSs to Short Code. They are used to capture business leads charging very minimal amount to the customer. It is advantageous to the customers chances of responses are higher than Short Code. Charges are levied for per Virtual Number (n number of keywords can be created).

Where they are used?

They are used when Organization needs response /feedback from the customers.

1. Lead Generation

2. Customer Feedback

3. Verification

What is required from the Customer to provide service?

Organization need to provide the campaign details and the number of incoming SMSs expected.

Which segment do we Target?

1. TV shows (Zee, etc.)

2. eCommerce (online shopping sites)

3. Big Brand which are running campaigns (Axe, etc.)

4. Travel Organizations (Cox and Kings, Dpauls, etc.)

5. Hospitals, Path Labs (Dr. Lal Path Lab)

6. Real Estate 7. Banks

What is Missed Call Number?

Missed Call Numbers are used to capture business leads without charging the customer. It is advantageous to the customers as this is free of cost and hence the chances of responses are increased considerably.

Where they are used?

They are used when Organization needs response /feedback from the customers.

1. Lead Generation

2. Customer Feedback

3. Verification for Cash on Delivery Customers

What is required from the Customer to provide service?

Organization need to provide the campaign details and the number of missed calls expected.

Which segment do we Target?

1. TV shows (Zee, etc.)

2. eCommerce (online shopping sites)

3. Big Brand which are running campaigns (Axe, etc.)Travel Organizations (Cox and Kings, Dpauls, etc.)

4. Hospitals, Path Labs (Dr. Lal Path Lab)

5. Real Estate 6. Banks

What is a Short Code?

Short Codes are 5 digit numbers (54242, 53030) which are used to receive SMSs. They are short and hence easy to remember. Their major use is to capture business leads. Although sending SMSs to Short Codes have a premium charges (anything from Rs.3 to Rs.10). Charges are levied for per keyword.

Where they are used?

They are used when Organization needs response /feedback from the customers.

1. Lead Generation

2. Customer Feedback

3. Verification

What is required from the Customer to provide service?

Organization need to provide the campaign details. Need to provide with the Keyword as well.

Which segment do we Target?

1. TV shows (Zee, etc.)

2. eCommerce (online shopping sites)

3. Big Brand which are running campaigns (Axe, etc.)Travel Organizations (Cox and Kings, Dpauls, etc.)

4. Hospitals, Path Labs (Dr. Lal Path Lab)

5. Real Estate 6. Banks

What is Click-to-Call?

Click-to-call is a feature provided on the Website of the Organization wherein the End User feeds in their number and click on the button to receive a call from the Organizations. It is advantageous as it is free of cost to the customer. It is beneficial for the organization as they can generate more leads by offering free service to the End User.

Where they are used?

They are generally used when Organization needs acquire new customers and their website is being regularly visited by the End Users.

1. For acquisition of new customers

2. Customer Support Services

3. Verification

What is required from the Customer to provide service?

Organization need to provide the API details and the backend number of their customer support executives.

Which segment do we Target?

1. eCommerce (online shopping sites)

2. Travel Agencies